Now, I know there are some crap TV programmes out there and there are some odd TV channels, but I have come across one that just seems weird. We’re all used to things such as the shopping channels, the god bothering squad and the ‘community’ channels but this is different. I have seen an advert for a station dedicated to weddings.
Amazingly, and imaginatively, it is called Weddingtv. The advert informed me that ‘what every girl needs is an excuse to grab the remote control’ and tried to sell weddingtv as the place where I will find ‘relationships, celebrities, glamour …and everything about weddings’. Sounds…umm, nice.
I’m sure that there must be a market for this kind of thing, but I can only imagine that their core group of viewers will be made up of wedding planners, Bridezilla’s and little girls feeding their dreams of their own weddings.
Disturbingly, I spent quite a while trying to think how they would fill 24 hours of TV, 365 days a year of stuff about weddings. Not being the type that has ever wanted to get married (no, not even as a kid) my knowledge of weddings is limited to the ones I have been to, which tend to be of the get pissed and fight variety, so I struggled a lot with this.
Conveniently they had a handy website to help me. There I discovered programmes such as World’s Greatest Spas, Rich Bride Poor Bride and Weird Weddings to entertain and advise the bride to be. There also appeared to be all sorts of essential information, but by this time I was slightly scared and didn’t understand what I was reading, so I left.
I can vaguely see the point of stations such as QVC (I’ve even been known to watch it when I’ve been in the depths of insomnia and BBC 24 just isn’t making sense anymore!) but a station dedicated to weddings? Maybe I’m missing something, but I just don’t get it.
I mean, their viewers must only stay for the duration until their wedding is over. I know there is a never ending supply of brides, but surely it’s only relevant to watch this before you get married. But it seems they have thought about this. On their website, there is a nifty feature called ‘My Wedding Album’. Yes, it is now possible to store your beloved wedding photos on a TV website – doesn’t that just seem slightly wrong? They obviously don’t think so. It takes pride of place in their advert, I guess that is their unique selling point and this is their proud parent moment.
It’s the blokes and friends of the bride that I feel sorry for. Up to now, there had just been the magazines to contend with and they weren’t too bad, it’s easy to hide something of that size. But, what do you do about a TV channel? I can see Sky subscriptions being cancelled all over the place…